Content Strategy: Adopting the “Atomic Content” Framework
We’ve all been there: you have a major whitepaper to write, a monthly newsletter to ship, and a LinkedIn feed that looks increasingly hungry....
Project Failure Files: Not Managing Up
In Episode 73 of the Project Failure Files weekly webcast, our focus was “Mistaking Star Performers for Star Leaders,” in which Sharon and I take...
#MVPbuzzChat 343 with Anton Boyko
For Episode 343 of the #MVPbuzzChat interview series, I spoke with Microsoft Regional Director and Azure MVP Anton Boyko (@BoykoAnt), Chief Infrastructure Officer and Principal Cloud...
Stop Treating Social Platforms Like Billboards
For a long time, marketing followed a simple loop: You posted content on social platforms. You pushed people to a link. You captured leads...
Blue Plate Special: Brian Eno (Part 1)
Brian Eno emerged in the early 1970s as a provocateur of sound, intent on dismantling traditional ideas of what rock music could be. Trained...
What Vibe Working Reveals About Decision-Making
A lot of work doesn’t start with a clear decision. It starts with a committee. There’s a meeting to kick things off. Then another...
Content Strategy: Content as Organizational Intelligence
For a long time, we’ve treated content performance as a marketing concern. Clicks, downloads, views, time on page. All useful metrics, all measurable, and...
When Beliefs Form Social Topology
It is tempting to think of political attitudes or any set of beliefs as lone points on a scale. You are “for” or “against,”...
Project Failure Files: Promoting Without Assessing Leadership Skills
In Episode 72 of the Project Failure Files weekly webcast, our focus was “Mistaking Star Performers for Star Leaders,” in which Sharon and I...
#MVPbuzzChat 342 with Pat Petersen
For Episode 342 of the #MVPbuzzChat interview series, I spoke with M365 MVP Pat Petersen (@prpetersen), Director at RSM US LLP, based in Minneapolis, MN. Pat...
