Content Strategy: Defining Your Brand
Defining your brand is crucial for business success. While many think of brand identity as just a logo, tagline, or...
Tagged: brand management
A Brand-Building Primer for Entrepreneurs and Business Owners
I’ve been writing about marketing and branding for more than 20 years, and still enjoy talking to people about how...
Personal Brand Strategy: Defending Your Brand
While there is no secret formula to building a successful personal brand, there are some “best practices” and healthy strategy...
10 Tactics to Amplify Your Brand
The Product or Technology Evangelist is a role that has become increasingly visible within technology organizations offering software or services,...
