Content Strategy: Dark Social Distribution
There’s a version of your content strategy that looks great on a dashboard. Pageviews are up. Impressions are climbing. Click-through rates are holding steady....
Category: Social Informatics
Stop Treating Social Platforms Like Billboards
For a long time, marketing followed a simple loop: You posted content on social platforms. You pushed people to a link. You captured leads...
What Happened to Social Media’s Impact?
There was a time when social media felt concentrated. If you wanted reach, conversation, and measurable impact, you showed up on one or two...
What Happened to Klout, and Can We Still Measure Social Media Influence?
A little more than a decade ago, Klout tried to answer a question that every marketer and every ambitious social media user cared about:...
Content Strategy: Maximizing Search and Social Performance
One of the lessons learned within the information management space is that properly tagging and categorizing your content makes content easier to find. Search...
8 Strategies to Improve Your Social Media Reach
As I’m sitting here working on some rebranding and new site designs to further extend my personal brand, I came up with an idea...
The Role of Social Informatics in the AI Era
I’ve written many articles over the years exploring the intersection of social informatics and collaboration, but there is a new wrinkle to this story:...
Social Media Strategies for B2B SMBs
When I co-founded my first company during graduate school, we had no budget for marketing and other promotional activities. In fact, many of the...
Leveraging Social Informatics to Improve Collaboration
Technology has revolutionized the way we work, and as a result, organizations have been forced to re-evaluate how they leverage their technology tools and...
The Importance of Social Capital
After wrapping up another #MVPbuzzChat interview for my ongoing series, I was reflecting on part of the conversation about the value and importance of...
