Stop Treating Social Platforms Like Billboards
For a long time, marketing followed a simple loop: You posted content on social platforms. You pushed people to a link. You captured leads...
Category: Social Technology
What Happened to Social Media’s Impact?
There was a time when social media felt concentrated. If you wanted reach, conversation, and measurable impact, you showed up on one or two...
What Happened to Klout, and Can We Still Measure Social Media Influence?
A little more than a decade ago, Klout tried to answer a question that every marketer and every ambitious social media user cared about:...
Threaded Discussions in Microsoft Teams
There was a time when Teams channels felt like a free-for-all. Posts appeared here, replies popped up there, and important threads vanished like socks...
TikTok’s Shutdown and Restoration: What It Means for Social Media and Governance in the U.S.
TikTok, the wildly popular short-form video platform, recently faced a shutdown in the United States, only to be restored hours later following President Trump’s...
8 Strategies to Improve Your Social Media Reach
As I’m sitting here working on some rebranding and new site designs to further extend my personal brand, I came up with an idea...
How Collaboration Has Changed Over the Past 30 Years
For the majority of my career, I’ve focused on various aspects of collaboration technology. Looking back over the past 30 years, it’s pretty incredible...
The Role of Social Informatics in the AI Era
I’ve written many articles over the years exploring the intersection of social informatics and collaboration, but there is a new wrinkle to this story:...
CollabTalk Podcast | Episode 109 with Josh Simons
The CollabTalk Podcast · Episode 109 | Building a Social Network from the Ground Up with Josh Simons For Episode 109 of the...
Leveraging the Full Potential of LinkedIn
As we all know, LinkedIn is a professional social media platform that enables users to network with other professionals, share information, and find job...
