Content Strategy: The 5 Metrics That Actually Matter
If you’re a solopreneur, an independent creator, or an emerging evangelist trying to build an audience, the hardest part of content strategy isn’t the...
Category: Analytics
Escaping the Busy-ness Trap
Every marketer has been there: racing from meeting to meeting, juggling ten browser tabs, three active chat threads, two dashboards, and one persistent sense...
Building a Human-AI Collaboration Index
What if you could measure how well AI actually helps your team think, decide, and deliver? Over this past year, I’ve been working with...
Why Now Is the Smartest Time to Hire a Fractional CMO
What can a fractional CMO do for your business? Build your brand, align your marketing, and future-proof your business with AI. Marketing is evolving...
Project Failure Files: No Meaningful Measurements
In Episode 24 of the Project Failure Files weekly webcast, our focus was “Measurement as the Foundation of Understanding,” in which Sharon and I emphasized that...
Project Failure Files: Using the Wrong Metrics
In Episode 19 of the Project Failure Files weekly webcast, our focus was “Beyond Numbers: The Significance of Metrics,” in which we explored the crucial...
CollabTalk Podcast | Episode 139 with Alexander Ladd
For Episode 139 of the CollabTalk Podcast, we explored the transformative power of data and metrics in driving organizational success. The discussion highlights...
CollabTalk Podcast | Episode 133 with Norm Young
For Episode 133 of the CollabTalk Podcast, we highlighted the cautious approach many organizations are taking towards adopting Microsoft Copilot, balancing pilot programs...
Content Strategy: Measuring and Analyzing Content Performance
In today’s digital marketing landscape, the success of your content strategy hinges on data-driven decision-making. Understanding how your content performs allows you to make...
The Role of Social Informatics in the AI Era
I’ve written many articles over the years exploring the intersection of social informatics and collaboration, but there is a new wrinkle to this story:...
