The Measurement Audit: Are Your Metrics Making Decisions or Just Making Reports?
Most content teams have no shortage of data. Pageviews, impressions, follower counts, time on page, a dashboard full of numbers that get screenshotted into...
Faith and Lasers in the Jungle
As I am preparing to close out 5 years of daily blog posts, I have been thinking more and more about the topics that...
Summary of Guardians of M365 Governance Ep.31
In Episode 31 of the Guardians of M365 Governance monthly webcast, my co-hosts Ragnar Heil (@RagnarH), Joy Apple (@JoyOfSharePoint), and I are joined by Lisa Vanderlip, Managing Principal at WyseMinds...
The Discoverability Audit: Does Your Content Deserve to Be Found?
There’s a growing industry built around helping content get picked up by search engines, voice assistants, and now generative AI tools, and most of...
#MVPbuzzChat 362 with Kent Agerlund
For Episode 362 of the #MVPbuzzChat interview series, I spoke with Security MVP and fellow Regional Director (RD) Kent Agerlund (@agerlund), Founder, Principal Consultant,...
Content Strategy: Increasing Engagement on LinkedIn
I was scrolling LinkedIn recently and came across a graphic from a joint research effort between LinkedIn Ads and Meltwater, the media intelligence and...
Musical Sampler, Volume 6
Another five selections from my personal playlists, in no particular order. In this weekly series, I share songs and artists that I listen...
The Distribution Leverage Audit: Is Your Reach a System or a Sprint?
A lot of content teams treat distribution as a fresh sprint every single time something publishes: someone remembers to post it on LinkedIn, maybe...
A New Blueprint for Productivity in the AI Era
In Part 1 of this series, I wrote about competence debt—the hidden cost of rushing to teach AI prompts and agentic workflows while letting...
The Competence Debt: What We’re Losing in the Rush to Become AI-First
I’ve spent a lot of my career talking about productivity. For much of that time, that meant talking about Microsoft Office, and later Microsoft...
