Project Failure Files: Using the Wrong Metrics

In Episode 19 of the Project Failure Files weekly webcast, our focus was “Beyond Numbers: The Significance of Metrics,” in which we explored the crucial role that metrics play in project management and the common mistakes that can arise when organizations rely on the wrong ones. It’s not just about collecting data, but about using the right data to drive decisions and align projects with business goals. We highlighted how “vanity metrics”—those numbers that look impressive but don’t necessarily indicate real progress—can lead to misleading conclusions and missed objectives. Instead, we emphasized the need for choosing metrics that truly reflect project success, focusing on what impacts outcomes and delivers value.

We discussed how meaningful metrics can be used as powerful tools for communication and accountability, providing a common language for teams and stakeholders. By focusing on the right metrics, organizations can track progress effectively, identify risks early, and make data-driven decisions that improve project performance. However, selecting and using metrics isn’t just a technical task—it requires a cultural shift towards valuing transparency and long-term goals. In the episode, we shared real-world examples where teams fell into the trap of focusing on the wrong numbers, which led to misaligned efforts and poor results.

The key takeaway we wanted to convey is the importance of aligning metrics with business objectives and balancing leading and lagging indicators to get a full picture of project health. We offered practical tips for implementing metrics that matter, such as involving stakeholders in metric selection, leveraging technology for tracking, and regularly reviewing and adjusting metrics to stay relevant. By adopting these strategies, project teams can avoid the pitfalls of “management by spreadsheet” and instead, focus on metrics that lead to successful and impactful projects.

Enjoy the episode!

Be sure to tune in next Monday, October 28th at 9am Pacific for Episode 20 of this weekly series as Sharon and I discuss “The Key to Success: Striving for Business Alignment.“ Join us on LinkedIn or YouTube.