The Distribution Leverage Audit: Is Your Reach a System or a Sprint?
A lot of content teams treat distribution as a fresh sprint every single time something publishes: someone remembers to post it on LinkedIn, maybe...
Category: Future of Work
The Narrative Coherence Audit: Does Your Storytelling Actually Make Sense of Anything?
Most organizations treat storytelling as something you add at the end, a warmer opening line, a customer anecdote dropped into an otherwise dry case...
AI App Stores Are Coming. Will You Be Ready?
Remember when the App Store turned enterprise software on its head? This is where my mind is going on a Sunday evening, sitting in...
The Craft and Quality Audit: Does Your Content Actually Earn Its Keep?
Most content teams don’t have a volume problem, they have a differentiation problem, and it’s easy to miss because the symptoms look identical from...
The Content Operating System Audit: Is Anyone Actually Running This?
A lot of teams describe their content process the same way people describe their exercise routine: with more optimism than accuracy. There’s a calendar...
The Audience Assumptions Audit: When Did You Last Actually Listen?
Most personas get built once, in a single workshop, with a name, a stock photo, and a handful of bullet points about goals and...
CollabTalk Podcast | Episode 191 with Len Ward
In Episode 191 of the CollabTalk Podcast, we explore the idea that Generation X may be uniquely equipped to lead through the AI...
The Resume Is Dead. We Just Haven’t Admitted It Yet.
Over the past few months, I’ve spoken with more people than I can count who are looking for work. Some were laid off....
CollabTalk Podcast | Episode 189 with Jay Mellon
In Episode 189 of the CollabTalk Podcast, we discussed how organizations can move beyond treating technology as a support function and instead use...
CollabTalk Podcast | Episode 186 with Kipp Sorensen
In Episode 186 of the CollabTalk Podcast we discuss how a science-based approach to experimentation can help leaders scale faster by replacing “hope” with...
