The Diagnosis Audit: Is Your Research Actually Changing What You Make?
There’s a particular kind of content audit that looks thorough on paper and changes absolutely nothing in practice:Â Someone builds a beautiful spreadsheet, categorizes every...
Category: Future of Work
The Measurement Audit: Are Your Metrics Making Decisions or Just Making Reports?
Most content teams have no shortage of data. Pageviews, impressions, follower counts, time on page, a dashboard full of numbers that get screenshotted into...
The Discoverability Audit: Does Your Content Deserve to Be Found?
There’s a growing industry built around helping content get picked up by search engines, voice assistants, and now generative AI tools, and most of...
The Distribution Leverage Audit: Is Your Reach a System or a Sprint?
A lot of content teams treat distribution as a fresh sprint every single time something publishes: someone remembers to post it on LinkedIn, maybe...
A New Blueprint for Productivity in the AI Era
In Part 1 of this series, I wrote about competence debt—the hidden cost of rushing to teach AI prompts and agentic workflows while letting...
The Competence Debt: What We’re Losing in the Rush to Become AI-First
I’ve spent a lot of my career talking about productivity. For much of that time, that meant talking about Microsoft Office, and later Microsoft...
Open vs. Closed AI: What It Means for Everyday Business
[Updated] If you follow technology news, you have probably heard people debating open-source versus closed-network artificial intelligence (AI). It’s one of those topics that...
The Narrative Coherence Audit: Does Your Storytelling Actually Make Sense of Anything?
Most organizations treat storytelling as something you add at the end, a warmer opening line, a customer anecdote dropped into an otherwise dry case...
AI App Stores Are Coming. Will You Be Ready?
Remember when the App Store turned enterprise software on its head? This is where my mind is going on a Sunday evening, sitting in...
The Craft and Quality Audit: Does Your Content Actually Earn Its Keep?
Most content teams don’t have a volume problem, they have a differentiation problem, and it’s easy to miss because the symptoms look identical from...
