Content Strategy: Performing a Content Audit
As part of any content strategy, it is important to create a baseline: where are you today, what are the gaps, and what is...
Category: Marketing
10 Ways to Amplify Your Brand
Creating and nurturing your brand is essential for any company that wants to succeed in today’s competitive marketplace. Your brand represents your company’s identity...
Content Strategy: Building Social Influence
Building a brand takes time and effort. It means generating authority and social influence. Social influence refers to the impact that other people have...
Content Strategy: Defining Personas
Marketing and sales personas are useful tools for creating more targeted and effective marketing and sales strategies. Defining personas is essential in digital marketing...
What kind of marketing actually works?
Over the past 25 years, we have seen significant changes in marketing strategies. When I first read Permission Marketing back in 1999 while running...
Putting Content at the Center of Your Marketing Strategy
Everyone these days seem to think that they are marketing experts. I’m sure some of you are, but for most, a rudimentary understanding of...
Personal Brand Strategy: Defending Your Brand
While there is no secret formula to building a successful personal brand, there are some “best practices” and healthy strategy and marketing “habits” that...
Personal Brand Strategy: Differentiation
You’ve started to participate, maybe even speak at different events. You’ve revamped your social networking profiles and have made checking to key platforms a...
Personal Brand Strategy: Content
Content marketing is at the core of modern marketing — whether building digital marketing campaigns, demonstrating thought-leadership, building a community, or simply sharing what...
Personal Brand Strategy: Social
Over the past few years, we have seen massive waves of change in the ways that brands and communities and people connect and collaborate....
