What Happened to Klout, and Can We Still Measure Social Media Influence?
A little more than a decade ago, Klout tried to answer a question that every marketer and every ambitious social media user cared about:...
Tagged: branding
A Brand-Building Primer for Entrepreneurs and Business Owners
I’ve been writing about marketing and branding for more than 20 years, and still enjoy talking to people about how they can better enhance...
10 Ways to Amplify Your Brand
Creating and nurturing your brand is essential for any company that wants to succeed in today’s competitive marketplace. Your brand represents your company’s identity...
Personal Brand Strategy: Content
Content marketing is at the core of modern marketing — whether building digital marketing campaigns, demonstrating thought-leadership, building a community, or simply sharing what...
Personal Brand Strategy: Events
Events come in every shape and size. You may organize them, volunteer to help out, or participate as an attendee. Most user groups are...
Creating a Personal Branding Strategy
Whether talking with fellow MVPs and RDs, individual entrepreneurs, or established companies thinking about ways to improve their marketing effectiveness, I often find myself...
10 Tactics to Amplify Your Brand
The Product or Technology Evangelist is a role that has become increasingly visible within technology organizations offering software or services, with a range of...
Building Your Corporate Brand
A common mistake is thinking that your corporate branding – your logo, tagline, and chosen color palette – constitutes your brand. Sure, these things...
Launching Utah CMO Roundtable
For those who follow my social channels, you may have seen my announcement today about the launch of the CMO Roundtable. Our target attendees...
