echo blog and website upgrades, on the road to Boston

I got back in town late Friday night from a road trip to Boston, and ended up sleeping for about 10 hours. Great meetings with some partners back east, but after a 100+ hour work week, my brain needed a couple days off, so I refrained from even checking email until late Sunday night. I am driving a few major initiatives for echoTechnology that I thought I’d also mention over on  this blog, such as the launch of the echo4sharepoint blog and branding, which spreads across YouTube, Twitter, and Facebook. Going forward, I’ll duplicate some posts across these two sites. The echo4sharepoint site also shares content with the blog page on the echoTechnology website (click on the blog tab). In addition to these announcements, we refreshed all site content and cleaned up landing pages on the website, tuning them for ease-of-use and, hopefully, better ad campaign performance.

This is all part of a broader social media strategy to optimize for and increase traffic to our website, and develop a better SharePoint community profile.

On a personal note, it was my first time to Boston, and I was glad to have a couple hours to spare before having to jump on a flight home. I was able to walk the freedom trail from Boston Common up to the North End and back, and was able to catch great pictures of the Massachusetts State House, Old Granary Burying Ground, King’s Chapel Burying Ground, Old State House, site of the Boston Massacre, Faneuil Hall, Paul Revere House, Copp’s Hill Burying Ground, and the Old North Church. Although it was a brisk 20 degrees or so, there was not a cloud in the sky, and I was bundled up nicely. Boston is a beautiful town – would love to get back there in warmer weather.