CollabTalk Podcast | Episode 169 with Justin Slagle

 

For Episode 169 of the CollabTalk Podcast, we shared practical guidance for navigating the Microsoft partner ecosystem, including how to unlock new revenue, engage with Microsoft more effectively, and shift from direct sales to a partner-led model. The conversation covered global go-to-market challenges, regulatory hurdles, and how technical differentiation, AI, and strong storytelling can help partners stand out. My guest also offered strategic advice for new and existing partners on growing their engagement, building sustainable relationships, and measuring success. You can listen to the podcast above and follow me using your favorite app, such as Spotify, Apple Podcasts, Stitcher, Soundcloud, or the iHeartRadio app. Be sure to subscribe!

 

Joining me on this podcast:

• Justin Slagle (@JustinSlagle), Chief Executive Officer of The Partner Masters, where he helps Microsoft partners build profitable practices through technical solution development, sales, marketing, and executive coaching. With over a decade at Microsoft in roles spanning partner development and global systems integrators, Justin brings deep expertise in the Microsoft ecosystem. His career also includes leadership roles at QuickStart Intelligence and IAMCP, where he played a key role in expanding partner networks. Passionate about community impact, Justin has served as a Board Trustee for Ronald McDonald House Charities of SoCal in Orange County since 2021. [LinkedIn | Company]

Be sure to subscribe for more collaboration, productivity, and AI-related business and technology content like this each Thursday, as well as the #MVPbuzzChat interviews with Microsoft MVPs and Regional Directors every Monday. Thanks for listening!