Content Strategy: Partner Co-Marketing and Syndication
Most content programs hit a ceiling at some point. You’ve built a solid publishing rhythm, your existing audience is engaged, and the quality of...
Category: Partner Community
Is IAMCP Still Relevant? Only If You Use It Right.
Every few months, someone in the IAMCP (International Association of Microsoft Channel Partners) community asks the big question: Is this still worth it? After...
CollabTalk Podcast | Episode 169 with Justin Slagle
For Episode 169 of the CollabTalk Podcast, we shared practical guidance for navigating the Microsoft partner ecosystem, including how to unlock new revenue,...
M365 License Optimization and Cost-Saving Strategies
Grasping the intricacies of Microsoft 365 licensing and its effect on client budgets is fundamental for partners aiming to balance value and cost-effectiveness. Microsoft...
Aligning to Microsoft Sales Metrics
For startups aspiring to collaborate with Microsoft, it is crucial to understand the significance of aligning themselves with key go-to-market strategies and other business...
A Partner Guide to Optimizing M365 License and Storage Costs
Understanding Microsoft 365 license costs and their impact on customer budgets is crucial for partners seeking to provide value while maintaining cost-efficiency. Microsoft 365...
An interview with Exclaimer CPO Jonathan Bartlett
Over the past several years, I have become a fan of Exclaimer, a company that specializes in email signature management solutions. I have endorsed...
A Channel Perspective on Cloud Transformation
For many solution providers — independent software vendors (ISVs), managed service providers (MSPs), strategic integrators (SIs), or value added resellers (VARs) — the promise...
Community Feedback on the Microsoft Partner Ecosystem
In the latest summary video from this week’s July 2022 #CollabTalk TweetJam, we focused on the topic of “Navigating the Microsoft Partner Ecosystem” Joining...
Focusing on Microsoft Partners
With the annual Microsoft partner conference, Microsoft Inspire, now behind us, it is time for the community to once again gather and discuss our...
