Project Failure Files: Never Reinforcing Positive Behaviors

In Episode 62 of the Project Failure Files weekly webcast, our focus was “Forgetting the Victory Lap,” in which Sharon and I tackle why teams skip the “victory lap” and how that erodes morale, loyalty, and long-term performance. We argue that recognition isn’t fluff or “participation trophies”—it’s a cultural system that reinforces goals, psychological safety, and sustained excellence. Recognition should highlight above-and-beyond outcomes, milestone hits, uptime, and cross-team assists—not just “doing the job.”

We share practical ways to weave appreciation into the operating rhythm: define clear goals/milestones up front, pre-commit to celebrating them, and use lightweight, frequent rituals (biweekly carts, monthly shout-outs, release parties, sprint retros that call out wins). Recognition can be low-cost/high-impact—peer kudos, leader shout-outs, small treats, micro-bonuses, or visible leaderboards—so long as it’s specific, timely, and authentic.

Skipping recognition leads to disengagement, burnout (especially in high performers), “transactional” mindsets, and talent flight. Do the opposite: include the whole crew (not just the stars), tie appreciation to business goals, let peers nominate peers, and set a cadence that stays special (not rote). Bottom line: you get more of what you celebrate.

Enjoy the episode!

Be sure to tune in next Monday, October 27th at 9am Pacific for a program update on our weekly series. Hope you can join us on our NEW YouTube channel (please subscribe!), or find us on LinkedIn.