A Brand-Building Primer for Entrepreneurs and Business Owners
I’ve been writing about marketing and branding for more than 20 years, and still enjoy talking to people about how they can better enhance...
Category: Business 2.0
Aligning to Microsoft Sales Metrics
For startups aspiring to collaborate with Microsoft, it is crucial to understand the significance of aligning themselves with key go-to-market strategies and other business...
Content Strategy: Performing a Content Audit
As part of any content strategy, it is important to create a baseline: where are you today, what are the gaps, and what is...
10 Ways to Amplify Your Brand
Creating and nurturing your brand is essential for any company that wants to succeed in today’s competitive marketplace. Your brand represents your company’s identity...
Content Strategy: Building Social Influence
Building a brand takes time and effort. It means generating authority and social influence. Social influence refers to the impact that other people have...
Making Ideation a Competitive Strength
Ideation is evolving as a category as more and more organizations seek to tap into the collective wisdom of their employees. Ideation, or Idea...
Putting Content at the Center of Your Marketing Strategy
Everyone these days seem to think that they are marketing experts. I’m sure some of you are, but for most, a rudimentary understanding of...
Leveraging the Channel to Build Your Business
Earlier today I was able to present to the IAMCP Virtual Chapter on the topic of “How to leverage the channel to build your...
10 Insights into the Evolution of Collaboration
Since launching this blog back in 2004 as a way to catalog and deconstruct the various social collaboration tools and solutions entering the market,...
What Has Been The Impact of The Consumerization of IT?
Information technology is filled with examples of ideas and catchphrases that quickly become platitudes — meaningless terms that is “often presented as if it...
