The Importance of Social Capital
After wrapping up another #MVPbuzzChat interview for my ongoing series, I was reflecting on part of the conversation about the value and importance of...
Category: Business 2.0
Creating a “Remarkable” Marketing Strategy
One of the first lessons I learned about marketing strategy during my undergraduate degree was the need to constantly review and adjust your “marketing...
Blueprint Approach to Corporate Governance
Let me know if any of this corporate governance scenario sounds familiar: The heads of three divisions are personally attending the launch event for...
Evangelism is about Building Advocacy
Back in 2002 — having just launched this blog on the TypePad platform — I helped create a 501c3 non-profit (eBIG) and took on...
A Business Analysis Approach to Change Management
What would software development be without change management? The two are inseparable. And whether you have a heavily customized company portal that has been...
Transitioning to the New Normal
Why is change so difficult? Change is hard because it requires letting go, and possibly giving up some degree of control. Within an organization...
Creating a Template for Creativity
Your team spent two days sequestered in a small conference room trying to come to an agreement on next year’s strategy, and in the...
Everyone Is An Evangelist
I met my first technology evangelist back in 1998 when I was working full-time while attending business school and pounding the pavement to raise...
Managing Product Obsolescence
In my opinion, technology companies do not invest enough time and resources in the research and ongoing improvement of their product development processes. This...
10 Tactics to Amplify Your Brand
The Product or Technology Evangelist is a role that has become increasingly visible within technology organizations offering software or services, with a range of...
