What Daily AI Users Keep Getting Wrong About Prompting
I listen almost every day to Armstrong & Getty, a syndicated radio show that I consume primarily through their podcast. I’ve been a longtime...
Content Strategy: Optimizing Content During Rebrands, M&A, and Pivots
I’ve been seeing this pattern show up more and more lately, especially across the tech sector, where mergers, acquisitions, and full-on pivots seem to...
#MVPbuzzChat 361 with Jess Stratton
For Episode 361 of the #MVPbuzzChat interview series, I spoke with M365 MVP Jess Stratton (@NerdGirlJess), an independent technology coach with Nerd Girl Jess, based in Charlestown,...
The Content Operating System Audit: Is Anyone Actually Running This?
A lot of teams describe their content process the same way people describe their exercise routine: with more optimism than accuracy. There’s a calendar...
Musical Sampler, Volume 4
Another five selections from my personal playlists, in no particular order. In this weekly series, I share songs and artists that I listen...
AI Is Changing Security, But Fundamentals Still Matter
Remember when moving to the cloud was the big disruption? Suddenly, work wasn’t tied to an office network. We had to rethink file sharing,...
Content Strategy: Measuring Narrative Momentum, Not Just Engagement
A client and I were deep in a conversation about funnel development recently, working through the differences between a straightforward, transactional software sale and...
The Audience Assumptions Audit: When Did You Last Actually Listen?
Most personas get built once, in a single workshop, with a name, a stock photo, and a handful of bullet points about goals and...
Content Strategy: Creating for Internal Champions
Think about the last B2B purchase your own company made, something involving a new tool or platform. Chances are the person who found the...
#MVPbuzzChat 360 with Laurent Sittler
For Episode 360 of the #MVPbuzzChat interview series, I spoke with M365 MVP Laurent Sittler (@laul0_68), a Microsoft 365 Consultant/Architect – Technical Director at Sword Group, based...
