Content Strategy: Adjusting Your Marketing Mix
Let’s be honest: Most of us were introduced to the marketing mix in a textbook with a diagram of the 4 Ps (or maybe...
Tagged: marketing strategy
Content Strategy: Gamifying Content for Stickiness
In a world overflowing with content, the challenge isn’t just getting people’s attention—it’s keeping it. Gamification offers a compelling solution. By turning content into...
Content Strategy: Creating Marketing Traction
Marketing traction is the heartbeat of a successful go-to-market strategy. It’s not just about creating buzz—it’s about creating forward motion. Without traction, your marketing...
What is the Future of Digital Marketing for B2B?
In today’s digital age, small to medium-sized businesses (SMBs) must recognize the importance of digital marketing to stay competitive and maintain sustainable growth. By...
What kind of marketing actually works?
Over the past 25 years, we have seen significant changes in marketing strategies. When I first read Permission Marketing back in 1999 while running...
Putting Content at the Center of Your Marketing Strategy
Everyone these days seem to think that they are marketing experts. I’m sure some of you are, but for most, a rudimentary understanding of...
Creating a “Remarkable” Marketing Strategy
One of the first lessons I learned about marketing strategy during my undergraduate degree was the need to constantly review and adjust your “marketing...
Offering Marketing Strategy Office Hours
I’m setting up monthly ‘Office Hours’ to provide marketing strategy advice to local tech companies here in Utah at two locations. If you’re local...
Launching Utah CMO Roundtable
For those who follow my social channels, you may have seen my announcement today about the launch of the CMO Roundtable. Our target attendees...
