Why I Blog Every Day (And Why That’s About to Change)
It started with a dare. Back in 2017, my friend and fellow Microsoft MVP Tracy van der Schyff (@tracyvds) completed a self-imposed challenge of...
Tagged: writing
Content Strategy: Short-Form as Signal
Here’s a topic that I’ve been discussing at length with fellow MVPs and content creators: The rise of short-form content has created a false...
Content Strategy: AI as a Pattern Detector
There is a version of AI-assisted content work that gets most of the attention: faster drafts, automated outlines, and generated social copy. Useful, yes....
A Look Back (and Forward) at My Content Strategy Series
Every once in a while, it’s worth stopping long enough to look at the trail behind you. Over the past few years, I’ve written...
Commodity Content and the Thought Leadership Problem
Go to LinkedIn and scroll any professional feed for sixty seconds and you’ll see a familiar pattern. Everyone suddenly sounds productive, polished, and vaguely...
Content Strategy: Pillar Pages and Topic Clusters
As you’ve probably learned on your own, publishing one-off blog posts in a vacuum is a recipe for wasted time and flatlining traffic. If...
Content Strategy: The Art of the Outline
For many people, the hardest part of writing isn’t the writing itself—it’s getting started. Whether you’re drafting a blog post, a whitepaper, or even...
