Business 2.0 Archives – Page 2 of 9

February 13, 2024

Navigating the Future of Work

With this blog reaching its 20th anniversary, I’ve been reflecting on the original intent of my writing — to track...

January 30, 2024

I was flipping through Paul Culmsee and Kailash Awati’s book The Heretics Guide to Best Practices and came across a story that I have...

January 11, 2024

The CollabTalk Podcast · Episode 110 | Optimizing Creative Output to Achieve Company Objectives with Nima Gardideh For Episode...

December 10, 2023

I’ve been writing about marketing and branding for more than 20 years, and still enjoy talking to people about how...

August 23, 2023

For startups aspiring to collaborate with Microsoft, it is crucial to understand the significance of aligning themselves with key go-to-market...

March 8, 2023

As part of any content strategy, it is important to create a baseline: where are you today, what are the...

March 7, 2023

Creating and nurturing your brand is essential for any company that wants to succeed in today’s competitive marketplace. Your brand...

March 5, 2023

Building a brand takes time and effort. It means generating authority and social influence. Social influence refers to the impact...

August 28, 2022

Ideation is evolving as a category as more and more organizations seek to tap into the collective wisdom of their...

July 13, 2022

Everyone these days seem to think that they are marketing experts. I’m sure some of you are, but for most,...