Business 2.0 Archives – Page 2 of 8

August 23, 2023

Aligning to Microsoft Sales Metrics

For startups aspiring to collaborate with Microsoft, it is crucial to understand the significance of aligning themselves with key go-to-market...

March 8, 2023

As part of any content strategy, it is important to create a baseline: where are you today, what are the...

March 7, 2023

Creating and nurturing your brand is essential for any company that wants to succeed in today’s competitive marketplace. Your brand...

March 5, 2023

Building a brand takes time and effort. It means generating authority and social influence. Social influence refers to the impact...

August 28, 2022

Ideation is evolving as a category as more and more organizations seek to tap into the collective wisdom of their...

July 13, 2022

Everyone these days seem to think that they are marketing experts. I’m sure some of you are, but for most,...

May 3, 2022

Earlier today I was able to present to the IAMCP Virtual Chapter on the topic of “How to leverage the...

April 19, 2022

Since launching this blog back in 2004 as a way to catalog and deconstruct the various social collaboration tools and...

April 17, 2022

Information technology is filled with examples of ideas and catchphrases that quickly become platitudes — meaningless terms that is “often...

February 16, 2022

In my 9th grade advanced English class, I stumbled upon an idea that has stuck with me for almost 30...