Evangelists, Marketers, and the People Who Explain Things for a Living
Somewhere in the murky intersection of technology, storytelling, and corporate org charts, there are people whose entire job is to make other people care...
Tagged: product marketing
Content Strategy: Turning Customer Questions into Content
If your audience is asking, they’re not the only ones. Customer questions are an underused goldmine for marketers—and they’re happening everywhere. Support tickets, live...
Everyone Is An Evangelist
I met my first technology evangelist back in 1998 when I was working full-time while attending business school and pounding the pavement to raise...
